Our Values

SUN PROTECTION

We are passionate about sun protection and educating on the dangers of prolonged exposure to harmful UV rays. 

We come from a country with the highest rate of skin cancer in the world so our mission is to protect and help people to take care of themselves and their families in the sun.

We strongly value environmental sustainability and protection of our reefs and oceans.

RECYCLING

We use as little paper and plastic as possible in our business and always recycle where able. We don’t print invoices unless requested.

We’re strong advocates for the REDcycle scheme and recycle all of our soft plastics. https://www.redcycle.net.au/

Here’s our baby with some of the polybags we recently sent to REDcycle:

ELIMINATING PLASTIC

We use as little paper and plastic as possible in our business and always recycle where able. We don’t print invoices unless requested.

We’re strong advocates for the REDcycle scheme and recycle all of our soft plastics. https://www.redcycle.net.au/

Here’s our baby with some of the polybags we recently sent to REDcycle:

We’re proud to announce that from 2021 we will be using 5 times less plastic by way of eliminating the number of polybags used in packaging of swimwear sent to us from our supplier, saving thousands of polybags from entering landfill each year. Polybags used in the textile industry contribute significantly to environmental pollution globally so we’re happy to be able to make this positive change.   

GIVING BACK

We donate $1 of all website sales of our Lady Elliot Swimsuits, Mon Repos Rash Tops and Bargara Board shorts to conservation of endangered loggerhead turtles at the local Mon Repos Turtle Centre

We regularly support local Australian charities and donate to dozens of events annually. We were proud to be part of an event earlier this year which donated over $22K to the Currumbin Wildlife Hospital on the Gold Coast, and will also be part of another major charity event in end-2021 which will donate funds to an Australian children’s hospital.

We proudly donate to Kiva Charities also, to support different people in need.

Our children have been raised to clear any plastic or other trash found on any beach we visit – here are some recent photos of our children and their findings: 

REEF-RESPONSIBLE 

We always choose to use reef-safe sunscreen products on ourselves and our children. You can read more about our thoughts on different sunscreens here.

By covering the skin as much as possible with UPF fabric while in the sun, the need for excessive sunscreen use is lessened, thereby minimising chemical impact on our sensitive coral reefs. 

CHEMICAL-FREE SWIMWEAR

Our swimwear is not treated with harmful chemical UV blockers, instead the tight weave of the superior quality UPF50+ fabric we use provides 98% protection from UVA & UVB rays. Our fabrics are also digitally printed which saves energy and water. 

Our fabrics are OEKO-TEX certified, tested for harmful substances and produced sustainably and ethically.

OEKO-TEX certification ensures the removal of harmful chemicals, socially-responsible programs for workers and overall environmentally-friendly practices.  

The fabrics we use do not contain any of the following: heavy metals, AZO, PVC, BPA, formaldehyde, DWR.

 

 We are a 100% Australian owned and operated ‘slow fashion’ label. We make small quantities of the highest quality, which allows us to not only maintain our boutique appeal, but to also minimise our carbon footprint and contribution to landfill. 

Certain components of the fabrics we use are recycled however not all – this is because fully recycled fabrics have substantial minimum order requirements and can only be ordered in significant quantities, defeating the purpose of our mission. In time and as we grow gently, we hope to continue to improve on our product and move towards the best possible options for environmental sustainability. We always use biodegradable packaging wherever possible. 

Where are our goods made?

Though we have made numerous attempts to manufacture our goods in Australia, unfortunately it is not possible at this time as Australian swimwear / textile factories are at capacity; our goods are therefore handmade in China, in a small family-owned factory with whom we are in close contact. Our supplier allows us to produce in smaller quantities (therefore maintaining our aim of being a slow fashion / boutique label) unlike many of of the larger factories who mass produce their products and have large minimum order requirements. We choose to produce ex-China due to their high standards of production and ethical treatment of workers.   

Though our products are made overseas, our business is built in Australia and supports dozens of other small Australian businesses daily via our printing, packaging, marketing, art work, advertising costs, storage, accounting & tax, and via countless other ways. 

 

We are a small Australian business, run by a mother of 3 little girls – our carbon footprint is very small compared to many of our competitors, which is just the way we like it! Our patterns are original, unique, inspired by tropical Australia and exclusive to our brand.

Thank you for supporting a small Australian business and for allowing us the privilege of continuing to serve you, and keep your tribe safe in the sun! 

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AUSTRALIAN DESIGNED, OWNED AND OPERATED

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