OUR VALUES

We are passionate about sun protection and educating on the dangers of prolonged exposure to harmful UV rays. 

We come from a country with the highest rate of skin cancer in the world so our mission is to protect and help people to take care of themselves and their families in the sun, in quality swimwear that people will enjoy wearing.

We use as little paper and plastic as possible in our business and always recycle where able. We don’t print invoices unless requested.

Orders are sent in compostible satchels (excl our extra-large beach bags as compostible satchels aren't made that big sadly!)

We’re strong advocates for the REDcycle scheme and recycle all of our soft plastics. https://www.redcycle.net.au/

(you can see our baby pictured with some of the bags we recycled)

We’re proud to announce that from 2021 we will be using 5 times less plastic by way of eliminating the number of polybags used in packaging of swimwear sent to us from our supplier, saving thousands of polybags from entering landfill each year. For this reason, your swimwear & hats will not be sent out wrapped in their own plastic polybags (we use tissue paper + compostible satchels instead).

Polybags used in the textile industry contribute significantly to environmental pollution globally so we’re happy to be able to make this positive change.   

We regularly support local Australian charities and donate to dozens of events annually.

We were proud to be part of an event earlier this year which donated over $22K to the Currumbin Wildlife Hospital on the Gold Coast, and will also be part of another major charity event in end-2022 which will donate funds to an Australian children’s hospital.

We proudly donate to Kiva Charities also, to support different people in need.

Recycling & clearing rubbish from our beaches are brand values but also family values - you can see our children pictured with some of their recent findings.

We value family time, traveling, exploring and having adventures with our kids!

We are big advocates for family travel and believe that traveling is a time for people to connect away from the day-to-day chores and the 'to do' list of every day life.

"In the end kids won't remember that fancy toy you bought them, they will remember the time you spent with them" - Kevin Heath.

Travel often, adventure always!