Tribe Tropical™ is an award-winning swim & beachwear label from Queensland, Australia.

We are all about sun-safe fun in the surf, sand, pool & on land.

Our range of UPF50+ sun protective swimwear is on exclusive patterns inspired by some of tropical Australia’s most idyllic destinations.

Our sun protective swimwear, hats & beach accessories are designed to make time in the sun fun!


Emily Gradon founded Tribe Tropical,Australian sun protective swimwear label further to experience with skin cancer

Hi! I’m Emily, mother of 3 girls and founder of Tribe Tropical.

 As a redhead with fair skin, who grew up in the tropics without sun-safe swimwear, I understand the importance of sun-protection. I’ve had first-hand experience with skin cancer and lost my grandfather to a melanoma.

 Tribe Tropical was started out of a desire to protect my 3 young children as well as yours, in high-quality, stylish, sun protective swimwear that they would be happy to wear, and on original prints inspired by the tropical Australian regions I grew up in.

 Thank you for allowing me the privilege of helping to protect your family in the sun.

It was love at first sight! My first order has exceeded expectations with the most incredible quality and special features, that make this a stand out brand. The togs and hat feel luxurious, the little frills add a girly touch and the gorgeous Australian theme design reminds you that you are supporting local. The beach bag is also incredible, has space for everything, is lightweight and easy to carry, and still room for the picnic rug on top! Emily and her team are amazing and can’t wait for more!
— Rachel F.
Beautiful products! My daughter LOVES her swimsuit so much, it’s always a struggle to get her out of it. The quality is fantastic and I love that it’s an Australian businesses. Ordering was easy and delivery was speedy too. Highly recommended!
— Jacky F.
Amazing! Thank you Tribe Tropical for the beautiful matching swimwear set! My daughter loves that we can now go to the beach in partner look. 😀 And the quality is incredible! So happy with my order. Thank you, thank you!
— Jessica L.
My daughter loves turtles so was overjoyed to receive her Lady Elliott Swimsuit. Not only is this swimsuit extremely cute it has nappy change clips making toilet trips so much easier than trying to remove a wet cozy. I love that the swimsuits are double lined for extra sun protection and the matching broad brimmed hat means my little girl is totally protected from the harsh QLD sun. I can’t wait to enjoy lots of fun in the sun. They are great quality and feel so nice and soft. Definitely check out Tribe Tropicals range for your little (and big) cherubs!!!
— Maree H.
I love this brand. Great, quick dry hats that tie around the head so they don’t fly off in the wind.
— Nat S.
Thank you Tribe Tropical for the amazing Kingfisher Cove ladies swimsuit! The design print is gorgeous and the fabric is so soft and comfortable. I am really impressed with the level of support the suit provides, even for a larger cup size which is so hard to find.

Fantastic to wear for any water activity. I love the sun protection and comfort of the swimsuit while surfing, paddleboarding or just chilling at the beach.

My boys love their wide brimmed cocky Bananarama and Mon Repos hats also. Great to wear in and out of the water. Our family highly recommends Tribe Tropical to every tribe!
— Amy M.
Absolutely love the quality of Tribe Tropical swimwear. Material is beautiful and my daughter never gets skin irritation which is amazing. Its double lined so you cant see through when its wet and best of all it protects from the harsh UV of the sun. Definitely my go to swimwear of choice. Thank you!!
— Lee L.
This is the best quality children’s swimwear I’ve found in the market… I love how they’re fully lined. They are top quality and they look gorgeous too! Love them so much, I’ve already ordered a second pair! Here’s to a long hot summer at the beach!
— Amanda K.
Absolutely love our beach bag – so much so that my husband and I were always fighting over it so I ordered another three! Problem solved! Second to none customer service!
— Jenny M.
Tribe Tropical swimwear is by far the best designed and quality in Australia. The thought process that has gone into these designs, made for comfort, quality and being so sunsafe is a stand out. Each time my daughter wears these they wash up like brand new.

I love the thoughtful Australian Native Animals, marine life and Funa make it uniquely Australian. I can’t wait to see the future designs for summertimes to come.
— Betty G.