Safe under UV Rays
We understand sun danger and damage first-hand, and as parents we understand how challenging it can be to keep kids protected in it.
We want to help the other super mums and dads in their quest to keep their tribe safe under dangerous UV rays.
Tribe Tropical™ is an Australian designed, owned and operated sun-safe swimwear label for your sun-loving tribe!
We are also the proud winners of a prestigious Good Design Australia Award in 2019.
Designed by a sun-sensitive red-head, Tribe Tropical are the swimsuits and accessories founder Emily wished she’d had growing up in tropical climates. Fashion + sun-safe didn’t go together back in the 80s/90s, especially not for a red-head!
Founded by Australian mother of three Emily Gradon, Tribe Tropical was born from a love of tropical Australia, and a desire to enjoy time in sun without the consequence of prolonged sun exposure.
Growing up in tropical Papua New Guinea and Cairns as a fair-skinned redhead in the 80s/90s wasn’t always easy – Emily’s parents always ensured she was well-covered in the sun, while her olive-skinned sisters and friends ran off to play; but this ‘daggy’ swim attire wasn’t really socially accepted or favourably seen amongst young kids back then, so Emily was often teased and left to feel outcast – sadly there were none of the trendy, sun-safe swimwear options around then that are available today!
Despite sun awareness, use of sunscreen and whatever coverage was available growing up, the affects of sun exposure became apparent in Emily’s 20s and early 30s, when she had to have numerous basal cell carcinomas (BCCs, pre-cancerous lesions) either surgically removed from various parts of her body, or treated with aggressive, topical, chemotherapy-like treatments lasting up to six weeks in duration. Emily now has skin cancer checks every 6 months.
Learn more about Emily’s journey here.
Emily founded Tribe Tropical (Est. December 2018) with the view of not only protecting her own young children in the sun but also with the goal of creating a sun-safe ‘tribe’ of like-minded people, who would feel confident covering up in the sun, in a range of swimwear that they would enjoy wearing – sun protection should be the new ‘trendy’, especially in a country with the highest rate of skin cancer in the world.
Emily doesn’t want her or anyone else’s children to go through the skin issues she has had to endure; the loss of a grandfather to cancer due to melanoma further enforced this desire.
Inspiration for Tribe Tropical’s original patterns come from a love of Tropical Australia and are designed to transport people to the country’s most idyllic places.
Thank you for entrusting us to protect your tribe in the sun.